Frequently asked questions
Choosing the right training and mentoring partner is a big decision, and we’re here to answer your questions. From the meaning behind our name to how we ignite minds and fuel performance, this page gives you a glimpse into what makes us tick.
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Please get in touch – we love answering the ones we haven’t heard before!
We work differently to our competitors
It’s Latin for “I set fire to” or “I set alight”. As you might have seen from some of our posts on social media, we love using all things fire-related as a metaphor for the process of personal development, learning and growth (plus, Incendo’s founder, Justin, has a GCSE in Latin and it seemed a shame to let it go to waste).
Our approach to developing people is to first stir up as much motivation and “so what?” as possible, and to treat people as adult professionals whilst encouraging a growth mindset. We believe in doing this before (as well as during) our development interventions, which is the “igniting minds” part. Everything Incendo does for client organisations has to make a positive difference in terms of improving their service, increasing employee engagement or boosting delivery – as well as growing their talent. This is the “fuelling performance” bit. Our strapline is fundamental to how Incendo operates and we’ve trademarked the phrase “igniting minds, fuelling performance” together with our Incendo fireball logo.
No, we don’t sell fireplaces (but if you’re thinking of buying one, apparently you need to consider things like heat output, fuel type and installation costs).
Like most professional services companies, our fee structure is variable. Incendo’s fees are dependent on the deliverables and amount of work performed, so stating a fixed price on our website isn’t as straightforward as it might be for a product-driven company. We know from client feedback that our fees are well-defined and easy to understand, and there are never any surprises or hidden extras.
Due to the varying size of our projects, we are always interested in talented people joining the Incendo team on an associate basis. To truly practice our ethos of “igniting minds, fuelling performance” we depend on Incendo having people that encourage innovation, promote a growth mindset and demonstrate commitment to lasting change in their work with clients. If you are interested in joining Incendo as an associate, please send your profile using the details on our Contact page.
Yes, you can read our Terms and Conditions of Business here.
That probably means that you have an Infrequently Asked Question instead – we love those. Please send us your question via the Contact page and we’ll get back to you.
Right now.
“Success is not the result of spontaneous combustion. You must set yourself on fire.”
Arnold H Glasow
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New year, strong you
Don’t just take our word for it:
We’re proud of the feedback we receive – it showcases our passion and commitment to improving each company we interact with.
The programme has enabled me to integrate my two worlds; that is, my authentic self (culture, beliefs, values and strengths) and my current environs. It has boosted my confidence and has equipped me with practical and professional life skills. Recently, my line manager has told me that she has seen such a positive dramatic change and that it is a pleasure working with the improved me. Incendo’s programme and the coaching sessions have changed the trajectory of my life.

I am very grateful to have been a part of this learning experience with Incendo; I am sincerely thankful to the coaches for all the information and guidance. This programme has made me more confident, I know myself better and I’ve learned to love myself while I look after others. I now know how to influence colleagues in a positive way, which has helped me grow both personally and professionally.

The programme with Incendo was delivered exceptionally well and kept us fully engaged throughout. I found the MBTI component especially valuable – it helped me better understand personality differences in the workplace, making me more patient, understanding, and less quick to judge others.
I highly recommend this programme and Incendo as a whole. Their courses are well-structured, engaging, and enjoyable. The team is approachable and supportive – thank you!

I was feeling stagnant in my career – successful but unsure of my next step or even what I truly wanted. Working with Incendo helped me gain clarity from the start. Their coaching gave me the space to explore my thoughts and articulate what I wanted for the future. With each session, I felt more positive and empowered, taking ownership of my path rather than letting things just happen. I can’t recommend Incendo’s coaching highly enough.

Incendo has played a vital role in my career, coaching me through a range of scenarios and helping me think clearly about the actions needed to achieve success. As a result, I’ve grown significantly as both a leader and a person. I’ve also partnered with Incendo on team training and leadership development sessions. These were delivered in a fun, collaborative environment that encouraged participation and made everyone feel comfortable and engaged.

Justin’s understanding of people and how we ‘tick’, combined with excellent knowledge, engaging facilitation and a genuine desire to see people achieve their best makes him a joy to work with. His sessions leave you with actionable next steps and strip down subject that may appear complex into relatable chunks.

The Beyond Boundaries programme from Incendo is an eye opening course. I am able to understand myself more and realise what I can do better to handle different situations. With the help of Justin and Soraya, who are excellent facilitators, I was able to learn from the perspectives of other participants too.

Training with Incendo for the last 6 months has been an amazing journey for me to build my career pathway. It has increased my level of confidence and communication skills. Justin is really an inspiring personality to build your leadership skills. If you are looking to improve your confidence and to upgrade your career pathway, team Incendo is the right place.

Incendo has a great way of developing people and enabling the subject to be understood, and then put into practical application. The facilitator was second to none – he had relevant corporate experience and incredible knowledge to share, but he never let this hinder our team finding the answers we needed organically for ourselves.

After recently completing the Management and Leadership Course with Justin, I can whole heartedly say I have never attended such an impactful and fantastic course. Justin was extremely informative, helpful and overall fab! Cannot recommend highly enough!

I really appreciated the effort Incendo put into our training. With a group of six, they ensured each of us received individual attention and support. Their interactive approach made the learning environment engaging and comfortable. The models we learned have integrated seamlessly into my daily routine, and I was surprised by how easily I could apply them to my role as a team leader once I understood how to adapt them in practice.

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