Telephone: 01489 287 267      

The Team

Be fearless in the pursuit of what sets your soul on fire.


Incendo HQ

Justin Standfield, Managing Director & Principal Consultant

Justin is Incendo’s Managing Director and principal consultant.  With an organisational development background gained over 19 years in a range of sectors in the UK and internationally, he has acquired extensive consultancy and facilitation experience of all stages of the development cycle.  He has designed and delivered a range of learning interventions for diverse audiences from CEOs to leaders in the armed forces, from air traffic controllers to midwives.

In recent years, Justin has specialised in helping organisations with a range of change initiatives. His work in this area has included diagnostic activities, consultancy and the design of bespoke programmes to equip people with the approaches required to succeed within cultures that require commitment, resilience and flexibility.  Within this work, he’s able to draw on his own experience of operating in senior management positions.

Justin is a Fellow of the Learning & Performance Institute (LPI) and is passionate about continuous personal and professional development.  He has a particular interest in the corporate application of mindfulness, Appreciative Inquiry and the ‘soul-friendly business’ concept – all fuelled by a limitless fascination with people, behaviour and human motivation. He’s also on a personal mission to eradicate Death By PowerPoint from all UK training rooms!

Lucy, Technical Support

Lucy is very much the office lynchpin at Incendo HQ.  She prides herself on establishing immediate rapport with people and works hard to maintain lasting connections with all clients that meet her.  She has a range of duties which she fulfils with a positive attitude; these include social media management, cushion testing and biscuit tasting.  Lucy is also responsible for monitoring the office aquarium at Incendo HQ.

Although she doesn’t possess any formal qualifications in the field of Organisational Development, Lucy’s pedigree can be traced back to the early 1930s.



Lynda Steer, Organisational Development Consultant

Lynda has over 30 years experience working across private and public sectors enabling organisations to achieve results through their people.  She has global, multi sector experience designing, implementing and embedding organisational development initiatives, transforming organisations to develop, grow, streamline, or align their people, services and processes.  Lynda is enthusiastic about enabling organisations to develop their current and future talent, drive business success through outstanding leadership, refocus on delivering enabling activities and maximising people engagement during periods of transition and change.

Lynda is an entrepreneurial and commercially experienced leader, able to successfully instil business goals, values, vision and corporate culture during all forms of engagement, with a particular focus on transformation and change.  She gains credibility and respect quickly when leading teams, working as part of a senior management team or in partnership by aligning teams across all levels of an organisation to shared corporate goals.

She is a UK Mediation trained Mediator, accredited NHS 360 facilitator and British Psychological Society Level A and Level B trained.

John Beavis, Organisational Development Consultant

John’s coaching and development expertise stems from nigh on two decades spent in the military sphere where he coached and mentored in a variety of assignments and settings.  These ranged from senior leadership roles within key strategic operations, such as the 2012 Olympic Games security operation, as well as professional training, assurance and international experimental research projects.  The most common challenge that John faced was the need to “Do more with less,” to get the best performance from his teams and successfully achieve the full scope of the mission. This led him to incorporate coaching and development as a key facet of the leadership function, enabling him to drive individual performance and optimize organisational capacity, amidst shifting scope and diminishing resource.

As well as his coaching portfolio, John has a range of associated Masters Level qualifications – including Executive Management and Executive Coaching & Mentoring – and is fully committed to continuous professional development.  Upon retiring from the military domain, John chose to pursue his passion for coaching and development and has worked in the UK, USA and China with clients in the corporate, public and NGO sectors.  John’s vision is to couple leadership experience with coaching expertise to deliver effective executive development.

Craig McHugh, Facilitator & Coach

Craig is a people development expert who has spent over 18 years in a variety private and public sector industries successfully providing impactful and effective people development solutions.  A very natural and inspirational developer of people, he has helped many people and businesses to develop, improve and get the results they need.  Because Craig believes passionately in people development, everything he does comes from an unwavering belief that any person, team or organisation can evolve and be better at what they do through profound learning experiences that truly come to life and can be applied in the real world.

Through high quality training, coaching and consultancy experiences, Craig helps people get better at what they do by enabling them to see and do things differently.  How he works with clients is equally as important as what he does for them; he is extremely passionate about what he does, which means he’s completely dedicated to providing the very best service and learning experiences.  Craig always ensures that his clients achieve lasting results and see real improvement.




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